Chances are, if you own a business, you better be paying attention. For two years I have pointed everyone I could towards SOcial LOcal and MObiile marketing and while the door isn’t shut to opportunity this thing is moving faster than even I thought it would.
Fact of the matter is, different people like to do business in different ways. Take the lawyer who is able to have an afternoon off, sipping a martini while the guys outside on the 110 degree August afternoon are tarring the parking lot. They both made career choices and are probably equally happy, right?
Probably not.
Just because you are able to work yourself to death and make old strategies turn a profit does not mean that there isn’t a much better way. Mobile Marketing is a driving force and many business owners still do not see how it can help them market their business. That it doesn’t hit their demographic. . . . . . . . . Who is your demographic? The average 73 year in the USA has 9 text messages per month. That is no huge number but guess what, if they don’t want it.. they won’t sign up for it. Spend your marketing dollars on prequalified recipients, if we spend all we can and you have some left over then that is a great time to start throwing money at the wall and see what sticks.
This however is not a great primary plan to base your families future on. Let us help you leverage the technology that can truly allow you to drive your business and reach your goals.
This article on websitemagazine.com did a great job at capturing the essence of mobile today: http://www.websitemagazine.com/content/blogs/mobile/archive/2012/08/22/full-speed-ahead-with-solomo-platform-velocity.aspx
Full Speed Ahead with SoLoMo Platform Velocity
SIM Partners Director of Client Strategy Tara Thomas says what is happening with smartphones and technology as a whole, and what giants like Facebook and Google are doing (through Facebook pages and Google+ Local pages, respectively), is driving the need for localization.
The change should alert business owners to put a premium on localization, which includes launching geo-location and hyperlocal strategies, registering for services like Yelp and Foursquare and more.
The numbers back the idea.
- 73% of all online activity is related to local content (Google)
- 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)
- 66% of Americans use local search to find local businesses (Comscore)
As important as the stats, are the search implications. Businesses can no longer appear at the top of local search pages without a local presence. Velocity works to optimize everything for local search by creating standard and mobile business profile Web pages for a company’s locations and optimizing them to improve ranking and increase local traffic for all major search engines on smartphones, tablets and computers.
Using the Velocity platform, SIM Partners recently completed a full rollout (10,000 locations) for a leading national insurance brand thanks to a successful pilot program (of 250 locations). They were able to connect higher sales and engagement at the local level.
This isn’t an isolated case study. Velocity boasts a 95 percent renewal rate, based on the product’s performance. Part of the success is the malleability.
“If I am a large brand and need to create consistency, and every one of my locations needs to be on board and increase sales at their stores, using a platform like ours is successful because it’s automated and scalable,” says Thomas. “I can roll it out to 5 or 10,000 with the same system, using the same platform.”
Big or small, businesses needs to be hyperfocused about hyperlocal.
